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Marketing 347 - New Product Management:  

Business resources in support of studying the process of new product developement

Business Research

Understanding the fast moving world of business requires access to the most recent publications in the field.  In addition to well known resources such as The Wall Street Journal, you can also find valuable information in academic journals, trade magazines, and major newspapers.  Databases provided by the Rohrbach Library will help you identify the sources you need.

Business Databases