WRI 207: Writing for the Workplace - Dr. O'Brien: Industry Surveys

What is the NAICS number?

If you're starting a business, the NAICS code is an important classification system that can help you identify your industry and understand your competition. The NAICS code is a 6-digit number assigned to each industry, and it provides a standardized method for organizing and categorizing businesses by their primary economic activity.

To find the appropriate NAICS code for your business, you should consider the main activities and products or services that your business will be engaged in. You can use the NAICS search tool available on the U.S. Census Bureau's website to identify the code that best fits your business activities.

Why do I need it? 

Once you have identified your NAICS code, you can use it to research industry trends, find potential customers or suppliers, and benchmark your business performance against other businesses in your industry.

It's important to note that the NAICS code is just one aspect of starting and running a successful business. You will also need to consider other factors such as market research, funding, legal requirements, and marketing strategies to ensure the success of your business.

Where do I find it?

Here are three websites you can use to find the NAICS code for your industry:

• The U.S. Department of the Census
• The U.S. Bureau of Labor Statistics
• The NAICS Association

Use Mergent's First Research 
to find Industry Surveys

It helps people in the finance and business industries to learn about industry trends, potential investment opportunities, and competitive analysis.

For example, if you were interested in starting a business in the healthcare industry, you could use Mergent's First Research to learn about the current state of the industry, major players, and potential challenges you may face. It's a useful tool for anyone who wants to make informed decisions in the business world.

What is a Distribution Pattern?

In the context of a business plan, a distribution pattern refers to how a product or service will be distributed to customers. This typically includes information on the channels through which the product will be sold, such as online, in-store, or through partnerships with other companies, as well as details on the logistics of getting the product to customers, such as shipping and delivery methods.

The distribution pattern section of a business plan is usually found in the marketing plan or sales strategy section. This section outlines the company's plan for getting its product or service in front of customers, and is an important part of the overall strategy for achieving sales and revenue goals. Depending on the type of business and industry, the distribution pattern section may also include information on factors such as pricing strategy, promotion and advertising tactics, and partnerships or collaborations with other companies.