New Books at the Rohrbach Library: Business, Sport Management, Leadership

WALL STREET JOURNAL BESTSELLER & FINANCIAL TIMES BOOK OF THE MONTH Connect your workforce, improve engagement, and drive productivity to undreamed-of levels Feelings of loneliness among employees are on the rise with 72% of global workers suffering from it. This sense of isolation is contributing to a real and growing mental health problem that affects both individuals and organizations. In Connectable, you'll learn how tackling the issue of worker loneliness head on can transform an isolated workforce into one that's happier, more engaged, and more productive. With more than a decade of experience spent helping companies lessen worker loneliness, Ryan Jenkins and Steven Van Cohen distill their methodology, showing you what's causing today's loneliness, the role inclusion plays in solving it, and how you can decrease loneliness and increase belonging, engagement, and performance with employees at every level―including yourself. You'll learn how to: Identify lonely or burned out employees Build psychological safety within a team Create environments of belonging and inclusion Cultivate meaningful connections across team members (in person or remote) Build committed, driven, and high-performing organizations using the authors' proprietary 4-step Less Loneliness Framework(tm) Jenkins and Van Cohen provide the perfect balance of science, statistics, stories, and strategies to help you move everyone on your team from isolated to all-in. Discover what ATMs, cocaine, Red Sox fans, and time travel have to do with moving teams from disconnected to connected. Connectable delivers the information, insights, and actionable strategies needed to awaken a renewed sense of connection throughout your organization.

A Wall Street Journal bestseller The #1 New York Times bestselling author on how to use radical adaptability to win in a world of unprecedented change. You've shed antiquated systems and processes. You went all-in on digital. Your teams settled into new, often better, ways of doing things. But did your organization change enough to stay competitive in the post-pandemic world? Did you fully leverage the once-in-a-lifetime opportunity to leap forward and grow stronger? Are you shaping the new environment to your advantage? If not, it's not too late to learn from the best. New York Times #1 bestselling author Keith Ferrazzi, along with coauthors Kian Gohar and Noel Weyrich, shows leaders how to shape their organizations and practices to remain competitive in a new, post-pandemic context. Based on an ambitious global research initiative involving thousands of executives, innovators, and changemakers who redefined their strategies, business models, organizational systems, and even their cultures, Competing in the New World of Work: Offers a bold new vision for the organization of the future Reveals the workplace innovations that emerged during the pandemic Defines the new model of leadership--radical adaptability--for sustaining continuous change throughout the coming years of opportunity and transformation Competing in the New World of Work is both your inspiration and your road map to embracing new realities, motivating talent, and winning bold frontiers.

A bold new look at how technology can become a force multiplier to deliver more empathy and integrate deeper, more personalized human connections into everyday business interactions at scale. While the world has never needed more empathy than today, too often technology is used by businesses as a substitute and a barrier to real human connection. We've all experienced dumb chatbots, automated scripts and poor employee interactions that dehumanizes customer interactions. Empathy is a powerful construct for a better world and a better business. It's not a synonym for nice. Empathy is about respect and treating people in the context of their unique situation in a highly personalized way. They predict empathy is the next frontier in technology. This book is aimed at sparking an industry-wide conversation about how exponential technologies like, AI and cloud can enable a more empathetic world.

From the cofounder of a $40 billion software company comes an invaluable guide packed with $1 trillion worth of advice from some of the world's most successful and recognizable entrepreneurs. Over the past 20 years, as he first worked as an early employee at Salesforce and later cofounded Okta, a publicly traded software company now valued at over $40 billion, Frederic Kerrest met hundreds of business leaders and investors in Silicon Valley and beyond. In Zero to IPO, he's collected a trove of nitty-gritty tips for each stage of a company's growth and assembled them into a clear blueprint for how to build a business. The book represents the distilled wisdom of his fellow visionaries and leaders who have collectively built over $1 trillion worth of wealth for themselves and their investors: people like Marc Andreesen and Ben Horowitz (Andreessen Horowitz), Eric Yuan (Zoom), Stewart Butterfield (Slack), Aneel Bhusri (Workday), Julia Hartz (Eventbrite), Aaron Levie (Box), Fred Luddy (ServiceNow), Melanie Perkins (Canva), Patty McCord (Netflix), Sebastien Thrun (Udacity), and dozens of other business luminaries. Kerrest has battle-tested these ideas himself, so he knows their power. Organized by topic in roughly the order that leaders will encounter them as they scale their businesses, this book is the ultimate guide to taking a company all the way from founding to IPO--and beyond.

This accessible textbook provides a comprehensive guide to the building blocks of sustainable social enterprise, exploring how core elements contribute to either the success or failure of the social venture. It analyzes the key skills needed to synthesize effective business practices with effective social innovation and points out both what works and what does not. Taking a practical approach, it demonstrates how big ideas can be transformed into entities that produce lasting change. Key Features: Discussion questions and activities to aid student learning and debate A multi-part case study that helps students see social enterprise in practice Recommended resources sections that encourage students to explore the topic further Readable, real-life anecdotes, examples, and analogies that illustrate how social entrepreneurship initiatives operate Learning objectives and chapter summaries to guide students through key topics including product development, idea generation, social change theory, marketing, and operating structures Making the case that social entrepreneurship may be the most effective way to bring about positive changes in society, this textbook will be an essential resource for introductory courses and electives in social entrepreneurship.

Procurement can be your company's secret weapon for winning in turbulent times. In most companies, procurement is an unglamorous, unloved part of the business. A job in the procurement office? A fast track to nowhere. Sourcing and supplier management is strictly about costs, the thinking goes, and all that matters is playing hardball to get these as low as possible. No connection to innovation or strategy or creating positive value. Not so fast. As Boston Consulting Group thought leaders Christian Schuh, Wolfgang Schnellbächer, Alenka Triplat, and Daniel Weise explain in Profit from the Source, procurement should be regarded in a new light, because it has the potential to be a CEO's secret weapon in these fast-moving, disruptive times. The authors offer a wake-up call and a new strategic blueprint for leaders everywhere. With vivid stories and in-depth case studies, they illustrate that no other business function offers the same holistic view of a company--from suppliers who provide the organization with raw materials and components to consumers who buy the finished product. While it's true that a core task of any procurement function is to keep costs from spiraling out of control, the authors show how procurement can help businesses generate phenomenal value from five other sources of competitive advantage critical to success--innovation, quality, sustainability, speed, and risk reduction. Drawing on BCG research and the authors' firsthand experience working with some of the world's leading companies--in high tech, automotive, consumer goods, and many other industries--Profit from the Source provides proven strategies to drive new bottom-line, as well as top-line, growth for your company.

How organizations can foster diversity, equity, and inclusion- taking action to address and prevent workplace bias while centering women of color. Few would disagree that inclusion is both the right thing to do and good for business. Then why are we so terrible at it? If we believe in the morality and the profitability of including people of diverse and underestimated backgrounds in the workplace, why don't we do it? Because, explains Ruchika Tulshyan in this eye-opening book, we don't realize that inclusion takes awareness, intention, and regular practice. Inclusion doesn't just happen; we have to work at it. Tulshyan presents inclusion best practices, showing how leaders and organizations can meaningfully promote inclusion and diversity. Tulshyan centers the workplace experience of women of color, who are subject to both gender and racial bias. It is at the intersection of gender and race, she shows, that we discover the kind of inclusion policies that benefit all. Tulshyan debunks the idea of the "level playing field" and explains how leaders and organizations can use their privilege for good by identifying and exposing bias, knowing that they typically have less to lose in speaking up than a woman of color does. She explains why "leaning in" doesn't work-and dismantling structural bias does; warns against hiring for "culture fit," arguing for "culture add" instead; and emphasizes the importance of psychological safety in the workplace-you need to know that your organization has your back. With this important book, Tulshyan shows us how we can make progress toward inclusion and diversity-and we must start now.

This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication from a variety of perspectives and contexts.

The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative "why" throughout their organizations, and it covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people's time. This book contains what a CEO, CMO, manager, business owner, or client didn't learn about the creative side of advertising and design in business school. Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, managers, and middle managers across industries, whose work requires them to understand and execute on branding initiatives, advertising campaigns, social media, and other customer-facing content.

For some, automation will usher in a labor-free utopia; for others, it signals a disastrous age-to-come. Yet whether seen as dream or nightmare, automation, argues Munn, is ultimately a fable that rests on a set of triple fictions. There is the myth of full autonomy, claiming that machines will take over production and supplant humans. But far from being self-acting, technical solutions are piecemeal; their support and maintenance reveals the immense human labor behind "autonomous" processes. There is the myth of universal automation, with technologies framed as a desituated force sweeping the globe. But this fiction ignores the social, cultural, and geographical forces that shape technologies at a local level. And, there is the myth of automating everyone, the generic figure of "the human" at the heart of automation claims. But labor is socially stratified and so automation's fallout will be highly uneven, falling heavier on some (immigrants, people of color, women) than others. Munn moves from machine minders in China to warehouse pickers in the United States to explore the ways that new technologies do (and don't) reconfigure labor. Combining this rich array of human stories with insights from media and cultural studies, Munn points to a more nuanced, localized, and racialized understanding of the "future of work."

Shedding light on class division, this book offers solutions to class bias in the workplace by analyzing real experiences, social norms, education, wealth, and more. The renewed focus on class, race and equality in the workplace and beyond is making an indelible mark on society. This clarion call for change is sweeping inequality from every corner of the nation, including law enforcement, schools, and businesses. And within the past five years, diversity and inclusion, as well as unconscious bias, have been the main drivers of organizational training, politics, and community engagement. What's Your Zip Code Story helps clarify the intersection of class bias and racial disparity in the workplace and arms organizations with the knowledge to not only have productive discussions, but also adopt effective solutions. Gross instructs class-migrants-whether college students, recent graduates, or overlooked employees-on how to climb the career lattice and transform themselves from undervalued employees to respected leaders. The book tackles challenges that class-migrants encounter when navigating the workplace and provides operative practices that can be utilized to hone new professional skills and drive positive change in workplace culture. It is a powerful tool that will inspire marginalized employees who are hungry for personal and professional growth, as well as give insight to business leaders seeking a new way to engage their teams. Through the lived experiences of the author and research-based strategies, readers will find insights on how to increase workplace engagement and business performance.

This full color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section.

While methods of artificial intelligence (AI) were until a few years ago exclusively a topic of scientific discussions, today they are increasingly finding their way into products of everyday life. At the same time, the amount of data produced and available is growing due to increasing digitalization, the integration of digital measurement and control systems, and automatic exchange between devices (Internet of Things). In the future, the use of business intelligence (BI) and a look into the past will no longer be sufficient for most companies. Instead, business analytics, i.e., predictive and predictive analyses and automated decisions, will be needed to stay competitive in the future. The use of growing amounts of data is a significant challenge and one of the most important areas of data analysis is represented by artificial intelligence methods. This book provides a concise introduction to the essential aspects of using artificial intelligence methods for business analytics, presents machine learning and the most important algorithms in a comprehensible form using the business analytics technology framework, and shows application scenarios from various industries. In addition, it provides the Business Analytics Model for Artificial Intelligence, a reference procedure model for structuring BA and AI projects in the company. This book is a translation of the original German 1st edition Künstliche Intelligenz für Business Analytics by Felix Weber, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.